From Cinematografo, 22.09.00 - thanks to Pax and Gabi !
Leonardo DiCaprio will be the new spokesman of Telecom Italia for the institutional campaign 'What would you like for the future'? After Woody Allen's fears for what will come the desire of a world without barriers for Marlon Brando, and the social engagement of Nelson Mandela, the actor will be the star of the ad 'Not now', a call for the importance of the meeting between new technologies and the environment.
Allen, Brando, and Mandela were the stars of the first three ads directed by Tony Scott, Spike Lee, and Woody Allen, and the young actor will be the center of the latest filmed ad entitled "Not now" directed by Chris Cunningham (known for directing Madonna's video "Frozen".) "The technology is important, but also all the rest" is the line that closes the commercial, 60 seconds during which communication and the ability to always communicate anywhere through new technologies tries to co-exist with the love and respect for nature.
It was not just by chance, explains those responsible at Telecom Italia, that their choice was Leonardo DiCaprio, even though they originally intended to conclude the ad campaign with a female character. The actor, in addition to being one of the biggest young celebrities today, is also well-known for being sensitive to problems of the environment and is directly involved in the field of helping the environment. Leonardo DiCaprio is spread out on the grass, on a lawn at a high altitude, where all around nothing is seen but nature--he has closed eyes, the long beard, is heavily dressed and relaxed, while he is playing with small insects (?). Suddenly, the vibration of his personal communicator shakes him to tell him he has received an e-mail. "When will you return?" asks someone who needs him. "Not now" answers the actor, in his only spoken line in the ad. This commercial, on which they have spent over 120 billion liras, will be broadcast on all the principal national television networks for three weeks beginning September 24.
***